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Analytics (GSC & GA4)

Vireloop pulls real performance data from Google Search Console and Google Analytics 4, so the dashboard, best-articles list, and the content-decay audit run on actual numbers, not guesses.

How it authenticates

Both use a Google service account (no OAuth, no app approval). You grant the service-account email access to your property, then connect it in settings. Credentials stay server-side.

Google Search Console

  • Add the service-account email as a user on your Search Console property.
  • In Settings → Google Search Console, detect and connect the matching property. Vireloop backfills history and keeps recent windows in sync.
  • KPIs shown: clicks, impressions, average CTR and position (last 28 days), plus top pages and queries. GSC data lags ~2–3 days.

Google Analytics 4

  • Add the same service-account email as a Viewer in GA4 (Admin → Property Access Management). GA4 can reuse the GSC service account or use its own key.
  • In Settings → Google Analytics, enter your numeric GA4 property ID and connect.
  • KPIs shown: sessions, engaged sessions, engagement rate, and conversions (last 28 days). Engagement rate is an early warning for content decay.

Keeping data fresh

The autopilot worker re-syncs both on every run; you can also refresh manually from each settings page. KPIs appear on the dashboard once a site is connected and data has synced.

Next: Content Decay →